Freelancing Kit for Copywriters

6 months ago   •   8 min read

By Zekeriya Mulbay
Table of contents

Freelancing as a copywriter is challenging. There's always the risk of picking a poor niche, developing poor cover letters, and crafting profiles that don't showcase skills.

We're here to help with this guide, which has templates you can use as-is or inspire your own ideas. You'll be able to craft solid headlines that communicate your value clearly, develop high-quality descriptions for your different social media accounts, and learn how to present yourself professionally in a profile. Let's start.

Freelancing Templates

Profitable Freelance Niches for Writers

There is no shortage of freelance writing jobs. To find the 3 most profitable hidden niches for freelance writers, you need to look at what's paying writers the most, as well as what types of articles are frequently being shared on social media. These 3 niches share a few common traits that make them great opportunities for writers who want to make money and get their work out there. They are:

  • Reviews of new technology
  • How-to guides
  • Content about current events

Reviews of new technology can be a highly profitable niche, because it's evergreen. You don't have to worry about updating your posts regularly, because they should be current year-round. People are always looking for information about the newest technology, so if you're knowledgeable, you can write a review on an item and make a good amount of money from it.

The second most profitable niche for freelance writers is how-to guides. This is another evergreen niche because people are always looking for information on how to do something—from how to do their hair to how to cook a certain dish or meal.

Tips to Become a Freelance Writer

There are many ways to get hired on Upwork, but it always starts with an awesome profile that gets noticed by clients. Your profile is like the first impression you give in a job interview—you want it to be clear, concise, and memorable!

  • Be specific: If you write romance novels, say that you have experience writing romance novels. It's a red flag when clients see "I can write any type of content." It makes them wonder what other types of content you can't write
  • Don't be afraid to focus on your strengths: Clients don't need someone who can do everything—they need someone who can do everything well. If you're great at writing eBooks, say so! If you're really good at rewriting press releases, make sure to mention that.
  • Don't forget about your profile summary: This section should be short (2–4 sentences) and sweet. Talk about why clients will love working with you! Mention specifics from your experience—don't just say that you're a "writer."

Freelance Copywriter Profile Title Examples

  • Copywriter with a focus on SEO and e-commerce optimization
  • Content Developer with a focus on web design
  • Writer with a focus on blog post writing and ghostwriting articles
  • Top-Qualified, Creative Copywriter
  • Experienced Copywriter with Exceptional Attention to Detail
  • Copywriter with an Unparalleled Work Ethic--Exceptional Project Completion Rates
  • I'm a Freelance Writer who can Help you Create Content that Ranks on the First Page of Google!
  • Tech-savvy Content Marketer
  • Strategic Business Writer
  • Writer, Editor, Content Specialist
  • Freelance Writer, Blogger, and Journalist
  • Content Marketing Strategist
  • SEO Content Writer and Press Release Writer

Freelance Copywriter Profile Description Example

I'm an experienced copywriter and editor. I'm also an editor of literary fiction and a fiction writer, although I don't write much. My biggest selling point is my experience in copywriting and editing.

I have edited short stories and essays for some of the top literary journals including The New Yorker, Harper's, and Esquire. I have worked on award-winning novels for both independent authors and major publishers.

I am a professional copywriter with six years' experience in perfecting ad slogans for products aimed at millennials, international corporations, and small businesses. I have written product descriptions for e-commerce sites that resulted in increased traffic by over 25%.

I am proficient in:

  • Microsoft Word
  • Scrivener
  • Adobe Photoshop
  • Google Drive/Docs/Sheets/Slides/etc.
  • Skype, Slack, Twitter
  • MailChimp
  • Wistia video hosting platform (for writing video scripts)
  • SEMrush (for keyword research)
  • Canva (for graphic design)
  • Grammarly (for proofreading)
  • Trello (for project organization)

Content Writing Project Scope Example

We're starting a new content project, and we need your help to define the scope. This project is intended to create a minimum of 50o0 words of fresh, original content per week at a cost of $7,000 per month for a period of 6 months.

Our primary objectives are:

  • Produce 5000 words of output each week
  • Ensure that all content is original, engaging, and on-brand
  • Take into consideration the suggestions and edits from [company name] editors throughout the process

The tasks associated with this project are as follows:

  • Create 5 original blog posts per week
  • Curate/edit photo content for 5 Instagram posts per week
  • Edit 5 pieces of existing written content per week with an eye toward increasing social engagement through specific calls to action (CTAs) in those pieces

Content Writing Cover Letter/Proposal Example

I was excited to see that you are looking for a content writer. I am the right person to take on this project!

Why? Because I have a decade of experience in content writing and marketing, and I know what works. I have been a senior writer for [content writing site name] for years, and have successfully written dozens of articles on topics ranging from cat grooming to quantum physics—as well as everything in between.

In a previous project, I wrote articles for a website about the best gadgets for watching TV. In those articles, my client saw a 23% increase in traffic and an 8% increase in sales. In another project, I wrote product descriptions for an apparel company that resulted in a 5% increase in sales—and increased social media engagement by 15%.

While I can’t guarantee specific results (since every business is different), I can guarantee that you will be satisfied with the quality of my work, as well as my ability to meet deadlines and communicate with you throughout the process.


Client Communication Templates

Introduce Yourself as a Content Writer

I am a freelance content writer. I have been writing for the past 4 years and have been working on multiple projects at the same time. I have written blogs, articles, press releases, website content, email newsletters, and other types of content. I also have experience in creating social media posts and ad copy.

I am a skilled writer who knows how to find interesting topics to write about and how to present them in an engaging way. My writing style is professional yet friendly.

How to Update a Content Writing Project Status?

If you're a freelance content writer, then you probably already know that keeping your clients happy is the most important thing. And if they're not happy with their projects, then they won't give you more work. So how do you keep your clients happy? How do you make sure they will want to hire you again in the future?

  • The first step is being honest and upfront with them about any issues that may come up during the writing process. If they ask for something specific and it isn't going as planned, let them know right away so they can adjust their expectations accordingly. This way, everyone remains on the same page throughout the entire process and there are no surprises later down the road.
  • The second step is updating their project status as often as possible so that both parties know exactly where things stand at all times during each phase of production (i.e., drafting phase, editing phase). This helps keep communication open between client and freelancer so that there aren't any misunderstandings along the way.

Freelancing Price Increase Letter for Content Writer

Dear [company name],

I'm writing to let you know that I am raising my rates for content writing services. As you know, I've been working with you for a number of years, and I have enjoyed the opportunity to help you grow your business. However, as my skills have developed and my rates have remained stagnant, it has become increasingly difficult for me to keep up with the demands of your business without charging more.

I want to continue working with you and providing the high-quality work that has made me so successful in the past. In line with this, I have decided to raise my prices by 10% starting on January 1st. This change will allow me to continue providing quality content at an affordable rate for your business.

If you have any questions about this increase, please don't hesitate to reach out.

Thank you so much for your continued support of my work!

Missed Appointment Email Example

Dear [name],

I'm so sorry I missed my appointment with you. I have been sick for the last week and have had a hard time getting out of bed. Please reschedule for [date].

I look forward to seeing you then!

Content Writing Project Delay Letter Example

Dear Client,

I'm very sorry to inform you that I will be unable to complete the content writing project by the date we originally agreed upon. This delay is due to an unforeseen personal emergency I had to attend to.

I hope that you understand, and will allow me an additional week or two to complete your work. If you would like to discuss this further, please feel free to reach out  at your convenience.

Thank you for your understanding!

Interview Questions for Content Writer

  • What are your strengths?
  • What makes you a good writer?
  • How do you manage deadlines?
  • If a client doesn't like one of your articles, how would you handle it?
  • Can you tell me about a time when you had to rewrite an article and make it better?
  • How do you feel about using SEO keywords in your writing?
  • What is your favorite thing to write about?

Freelancing Branding Templates

Elevator Pitch Example for Content Writer

Your elevator pitch will be a short, concise description of your content writing skills. It should include the following:

  • What you do (content writing)
  • Why you do it (because I love to write and provide value to people)
  • Who you do it for (businesses and individuals who want to grow their online presence)
  • How you do it (with passion and purpose for my clients)

This is a perfect example of an elevator pitch:

"I'm a content writer. I've written for [company name], [company name], and [company name]. I can write anything from blog posts to social media posts, and my favorite thing to write is about [topic or niche]. I can also do SEO optimization, so if you need that, I can help with that too.

Freelance Content Writer Narrative

I have always been a creative person, and I knew that I wanted to be a writer. I started out writing short stories in high school, and then began to write poetry and short stories in college.

I was able to get my first freelance job as a content writer when I was in college. It was just the right time for me to start this career because it allowed me to work from home and make my own schedule.

The best thing about being a freelance content writer is that you can do it anywhere in the world! The only thing you need is an internet connection and your laptop!

Blog Ideas for Content Writer

The world of content writing is an ever-changing one. As new trends and technologies emerge, it's important for writers to stay on top of the latest developments in their industry.

Here are some blog ideas that will help you stay current with the latest trends in content writing:

  • What's New in Content Writing?

What are some of the most innovative and exciting new tools on the market that content writers can use? Which platforms should they be paying attention to? What new techniques are people using to produce better content?

  • Content Writing Trends

What are some of the most popular trends happening in content writing right now? Are there any new approaches being taken by professionals in the field? Are there any particular methods or techniques that have yet to be tried out by professionals but could be a game changer for how we do things?

  • How-To Guides for Content Writing

There are so many different ways to approach content writing that it can be difficult for someone just starting out to know where to begin. What tips and tricks can you offer them about how they might get started or what they should look out for while they're learning how to write professionally?

Spread the word

Keep reading