Freelancing as a copywriter is challenging. There's always the risk of picking a poor niche, developing poor cover letters, and crafting profiles that don't showcase skills.
We're here to help with this guide, which has templates you can use as-is or inspire your own ideas. You'll be able to craft solid headlines that communicate your value clearly, develop high-quality descriptions for your different social media accounts, and learn how to present yourself professionally in a profile.
Profitable Freelance Niches for Writers
There is no shortage of freelance writing jobs. To find the 3 most profitable hidden niches for freelance writers, you need to look at what's paying writers the most, as well as what types of articles are frequently being shared on social media. These 3 niches share a few common traits that make them great opportunities for writers who want to make money and get their work out there. They are:
- Reviews of new technology
- How-to guides
- Content about current events
Reviews of new technology can be a highly profitable niche, because it's evergreen. You don't have to worry about updating your posts regularly, because they should be current year-round. People are always looking for information about the newest technology, so if you're knowledgeable, you can write a review on an item and make a good amount of money from it.
The second most profitable niche for freelance writers is how-to guides. This is another evergreen niche because people are always looking for information on how to do something—from how to do their hair to how to cook a certain dish or meal.
Tips to Become a Freelance Writer
There are many ways to get hired on Upwork, but it always starts with an awesome profile that gets noticed by clients. Your profile is like the first impression you give in a job interview—you want it to be clear, concise, and memorable!
- Be specific: If you write romance novels, say that you have experience writing romance novels. It's a red flag when clients see "I can write any type of content." It makes them wonder what other types of content you can't write
- Don't be afraid to focus on your strengths: Clients don't need someone who can do everything—they need someone who can do everything well. If you're great at writing eBooks, say so! If you're really good at rewriting press releases, make sure to mention that.
- Don't forget about your profile summary: This section should be short (2–4 sentences) and sweet. Talk about why clients will love working with you! Mention specifics from your experience—don't just say that you're a "writer."
Freelance Copywriter Profile Title Examples
Copywriter with a focus on SEO and e-commerce optimization
Content Developer with a focus on web design
Writer with a focus on blog post writing and ghostwriting articles
Top-Qualified, Creative Copywriter
Experienced Copywriter with Exceptional Attention to Detail
Copywriter with an Unparalleled Work Ethic--Exceptional Project Completion Rates
I'm a Freelance Writer who can Help you Create Content that Ranks on the First Page of Google!
Tech-savvy Content Marketer
Strategic Business Writer
Writer, Editor, Content Specialist
Freelance Writer, Blogger, and Journalist
Content Marketing Strategist
SEO Content Writer and Press Release Writer
Freelance Copywriter Profile Description Example
I'm an experienced copywriter and editor. I'm also an editor of literary fiction and a fiction writer, although I don't write much. My biggest selling point is my experience in copywriting and editing.
I have edited short stories and essays for some of the top literary journals including The New Yorker, Harper's, and Esquire. I have worked on award-winning novels for both independent authors and major publishers.
I am a professional copywriter with six years' experience in perfecting ad slogans for products aimed at millennials, international corporations, and small businesses. I have written product descriptions for e-commerce sites that resulted in increased traffic by over 25%.
I am proficient in:
- Microsoft Word
- Adobe Photoshop
- Google Drive/Docs/Sheets/Slides/etc.
- Skype, Slack, Twitter
- Wistia video hosting platform (for writing video scripts)
- SEMrush (for keyword research)
- Canva (for graphic design)
- Grammarly (for proofreading)
- Trello (for project organization)
Content Writing Project Scope Example
We're starting a new content project, and we need your help to define the scope. This project is intended to create a minimum of 50o0 words of fresh, original content per week at a cost of $7,000 per month for a period of 6 months.
Our primary objectives are:
- Produce 5000 words of output each week
- Ensure that all content is original, engaging, and on-brand
- Take into consideration the suggestions and edits from [company name] editors throughout the process
The tasks associated with this project are as follows:
- Create 5 original blog posts per week
- Curate/edit photo content for 5 Instagram posts per week
- Edit 5 pieces of existing written content per week with an eye toward increasing social engagement through specific calls to action (CTAs) in those pieces
Content Writing Cover Letter/Proposal Example
I was excited to see that you are looking for a content writer. I am the right person to take on this project!
Why? Because I have a decade of experience in content writing and marketing, and I know what works. I have been a senior writer for [content writing site name] for years, and have successfully written dozens of articles on topics ranging from cat grooming to quantum physics—as well as everything in between.
In a previous project, I wrote articles for a website about the best gadgets for watching TV. In those articles, my client saw a 23% increase in traffic and an 8% increase in sales. In another project, I wrote product descriptions for an apparel company that resulted in a 5% increase in sales—and increased social media engagement by 15%.
While I can’t guarantee specific results (since every business is different), I can guarantee that you will be satisfied with the quality of my work, as well as my ability to meet deadlines and communicate with you throughout the process.
That’s why I would like to offer you a free test article so that you can see my style and skill set in action before we get started. If this seems like something you might be interested in, please feel free