Why indulge your clients with corporate gifting?
For existing clients, it is a means of showing appreciation for their business. With regards to potential clients, sending them the right gift at the right time will encourage them to do business with you.
Corporate client gifts can be physical items such as monogrammed pens or wallets. Non-physical gifts could be electronic gift vouchers and even an experience such as meals or concert tickets. All of these make for excellent client gift ideas.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou
Receiving a gift fosters a sense of connection with the giver. The result can be lifelong positive associations with a person or a brand.
So go ahead and choose the ideal gift from the many options mentioned below.
1. Luxury Gift Basket
Luxury gift baskets have long been the ideal corporate gift. As they contain a curated list of either the recipient's favourite items or homemade niche products from the vicinity, they ideally make some of the best client gifts.
Luxury hampers can be an expensive proposition, so they are best reserved for special occasions such as those graced by a VIP or client.
2. Baked Goods
If a client is known to have a sweet tooth, then an ensemble of gooey brownies, cookies, cakes, or an assortment of popular candies can brighten up a client’s day!
Baked goods have risen in popularity over the years and are often viewed as carrying a personal touch when it comes to corporate gifting.
3. Wellness Box
Often quirky items such as scented candles, artisanal teas, diffusers, essential oils, etc., find their way into a wellness box. These can be rather unusual client gifts, but they are more often than not well appreciated when gifted.
4. Customized Snack Box
Who doesn't love a good snack? Customised snack boxes are very much in vogue these days and can be a pleasant surprise and a fun gift for a client.
You can plan for themed snack boxes as a corporate gift and build your snack box around the chosen theme.
5. Monogrammed Stationery
Monogrammed or other forms of personalised stationery are great options for corporate gifting.
Visiting cardholders, exclusive pen sets, and leather-bound notebooks are some examples suitable for gifting to the discerning client.
6. Fitness Gadgets
If your client is a fitness enthusiast, devices such as fitness trackers, and Bluetooth speakers are ideal gifts to consider.
With lots of people making fitness a priority in their daily lives, these would make good gifts too.
7. A Meal at a Favourite Restaurant
There are few things more satisfying than a meal that is a gastronomic delight. Even better if it is at one’s favourite restaurant.
Treat your client to a meal at their favourite restaurant. Your client will leave the restaurant a happy one.
8. Gift Cards
Until here, if you are still wondering whether your client would love your gifts or not, then we have a different recommendation for you. You may now leave the choice of buying a gift to the client itself by giving them a Gift Card.
Gift Cards are trendy nowadays. And they are perfect for gifts, as they give freedom to the recipient to buy whatever they want.
Therefore, Gifting your client a Gift Card will earn you a fair amount of gratitude.
9. Eco-friendly Gifts
With everyone trying to reduce their carbon footprint and do their bit for mother nature, eco-friendly products are all the rage now.
Eco-friendly products like bamboo cutlery sets, faux leather vegan tote bags, bonsai plants, etc., make great and unique client gifting ideas.
10. Personal Care Products
Everyone requires personal hygiene products, which everyone uses, whether while commuting or freshening up after the morning jog.
Products like pocket sanitisers, lip balms, essentials for men and women, skin and bathing care sets, etc., are among the curated items ideal for client gifting.
To Sum Up
Though corporate gifting takes on many forms, what matters most is the gesture behind the gifting process. Hopefully, this blog will have made it easier for you to choose the ideal gift for your client.
Nothing promotes a business well like having happy customers as they are an excellent means of referral for your brand and also help to increase brand recognition.
Why is gifting to clients important?
Everyone appreciates receiving gifts. In a corporate setting, gifting helps to crate long-lasting bonds between the recipient and the giver.
Gifting is an essential part of the corporate world in order to acknowledge a long-time customer, a reliable vendor, or a hardworking employee. It also helps build a new relationship with a prospective client.
Whom should you consider buying gifts for?
Ideally, you would consider gifting those clients who you currently work with. You could also consider those clients who may not generate much business for you but have sent a lot of referrals your way. Keeping them in mind in this manner would go a long way in maintaining a healthy working relationship with your clients.
What would be the ideal budget for corporate gifts?
Setting a budget for corporate gifts can be tricky. It mainly depends on the company and their internal benchmark for corporate gifting budgets. Generally, US companies spend anything between $50 to $75 on gifts.
What are some tips for choosing the right gifts for clients?
Finding a gift for your loved ones can be hard enough. Gift hunting for a client you know only on a professional level is even harder. Gift giving is an ideal opportunity to build a lasting relationship with the client.
Anytime is a good time to send a client gifts. Waiting for the calendar holidays to roll around isn’t necessary anymore. Sending a gift in the spur of the moment or not just on the designated holidays will be perceived to be more of a genuine gesture. This out-of-the-box gesture will show that you truly value the client.